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American Red Cross: A Case Study

American Red Cross

Problem: To implement a CRM system to track public inquiries.

Challenge: The Red Cross needed to implement a web to lead ‘Contact Us’ form to reduce workload for their internal IT department. The new system would need to capture inquiries and respond with canned emails. During the Haiti Relief efforts they have seen a 1300% increase in the number of daily inquiries and need to provide volunteers access to the system.

Solution: Buan Consulting implemented salesforce.com for Non-Profits, while automating and streamlining their internal processes. The system was built to handle the surge in inquires seen during a crisis.

Results: The Red Cross saw an increase of inquiries from the new web-to-lead form, but without an increase of full-time workforce. During a crisis, they are able to easily train volunteers when necessary.


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